Data & AI Product Executive
I BUILD AI ORGANISATIONS THAT DELIVER BUSINESS OUTCOMES
15+ years building and scaling Data & AI product functions across fintech, payments, and wealth management. From strategy and team building to production ML systems and P&L ownership. MBA (NTU) + MS Analytics (NUS).
15+
Years in Product & AI
$200M+
Revenue Generated via AI/ML
4
Cross-Functional Pods Built & Led
3
Geographies (NA, EMEA, SEA)
About Me
Building AI organisations that deliver business outcomes.
Education
MBA — Nanyang Business School (NTU)
MS in Business Analytics — NUS Business School
PG Certificate in Applied Generative AI — Purdue University
Certifications
AWS Certified AI Practitioner
Google Generative AI Leader
Certified Associate in Project Management (CAPM)
I build and scale AI product organisations. At Kristal.AI, I own the Data & AI product function end-to-end — setting strategy, building the team, and shipping LLM-based platforms that serve wealth managers across Singapore and India. I report to the CEO and secured a $500K government grant to fund our GenAI roadmap.
At PayPal, I ran Product Growth across three geographies (North America, EMEA, SEA), owning a P&L that grew from $5.6M to $68M in three years. I built and led 4 cross-functional pods of engineers, data scientists, and designers — shipping ML survival models and uplift frameworks that generated $36M+ in incremental revenue.
My approach to leadership: hire exceptional people, set ambitious but clear goals, remove blockers, and measure relentlessly. I've built teams from zero, turned around underperforming units, and consistently delivered at the intersection of business strategy and technical execution.
What drives me is the challenge of turning AI from a buzzword into a P&L line item — building the teams, systems, and culture that make it happen repeatedly across geographies and business units.
What I Do
From strategy to shipped product.
AI/Data Strategy & P&L
Defining org-wide AI vision, building multi-year roadmaps, owning P&L outcomes. From board-level strategy to team-level execution.
GenAI & ML Platforms
Production-grade LLM platforms, multi-agent systems, RAG pipelines. AWS Bedrock, Google Vertex AI, LangChain. 15+ agents in production.
Growth & Causal Analytics
Survival models, uplift frameworks, causal inference. Turning data science into revenue — $36M from a single ML model at PayPal.
Org Building & Leadership
Hiring, mentoring, and scaling cross-functional teams of engineers, data scientists, and PMs. Building from zero to high-performing units.
Career
Where I've made an impact.
Kristal.AI
Product Director, Data & AI
Jul 2022 — Present
Singapore
- ●Own the entire Data & AI product function — strategy, roadmap, team, and delivery — reporting to the CEO
- ●Secured $500K EDB Singapore grant for Generative AI platform development, presenting to government panel
- ●Architected and shipped multi-agent AI system with 15+ specialised LLM agents serving wealth managers across 2 countries
- ●Built the data team and AI capability from scratch — hiring engineers, data scientists, and establishing ways of working
- ●Drove AI governance framework aligned with NIST AI RMF and EU AI Act for regulated financial services
PayPal
Lead Product Growth
Aug 2018 — Jul 2022
Singapore
- ●P&L ownership: grew a new division from $5.6M (2019) → $22.6M (2020) → $68M (2021) across 3 geographies
- ●Built and led 4 cross-functional product growth pods (engineers, data scientists, designers) across North America, EMEA, and SEA
- ●Shipped ML survival model that generated $36M incremental revenue — largest data science-driven initiative in the business unit
- ●Developed Uplift Models delivering $5.6M with 3.2x ROI, presented results to VP and C-suite stakeholders
- ●Influenced product strategy across the broader PayPal Credit organisation through data-driven insights and experimentation
Edelman Data & Intelligence
Senior Manager, Research & Analytics
Apr 2016 — Aug 2018
Singapore
- ●Delivered 22% of regional revenue by building and scaling analytics-driven solutions across the APAC business
- ●Won Silver Medal 'Best Use of Analytics' at Sabre 2018 and PR Asia 2018 — industry recognition for data innovation
- ●Built ML-based sentiment analysis system with 92% accuracy across 5 Asian languages, deployed to production for client engagements
DigitasLBi
Manager, Product Strategy & Planning
Aug 2014 — Apr 2016
Singapore
- ●Launched data-driven marketing product IDIOM from concept to market, generating $2.8M in first-year revenue
- ●Increased user conversion by 1.5x through data science-based audience targeting and experimentation
Side Projects
Beyond the day job.
Featured Projects
Work that I'm proud of.
All Work
The complete collection.
What I Love
Researching & Writing Content
I blog at nextgenprodman.substack.com about Product, Data and Leadership — exploring how these disciplines intersect to create meaningful impact.
Read moreReading Sports Biographies
My top recommendations: Quiet Leadership by Carlo Ancelotti, Open by Andre Agassi, and My Turn by Johan Cruyff.
Pro-bono Work & Education
Active with Handicare (human rights for the disabled) and giving talks at IIM, one of India's top MBA colleges.